Viral Video Examples


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Viral Video Examples: Bad Romance by On The Rocks

In the spring of 2010, this video by a college acappella group called "On The Rocks" made the rounds as a viral video. This is an excellent example of how quickly these types of videos will get passed around. After just two weeks on YouTube, the video had more than 2 million views, and another million after one week on Yahoo Video. It was to be found as a top item on the Yahoo News site, Digg, Delicious, StumbleUpon, etc.

As a small, college acappella group, On The Rocks obviously had not marketing machine to back them in the distribution of this video, but they did have a social media network in place which included Facebook and MySpace. From there, the video gets "passed around" on the internet.






The above image is made available through:

CreativeCommons.org

Creative Commons

Derivative by Athivia College (2010), Original materials: