Brands and Social Media
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Brand Interaction with Twitter and Social Media Many brands have had difficulty in leveraging Twitter to interact with their fans. Three linked articles below examine the difficulties and look at the companies that have had success as well as those which have not: Digital Buzz: Lozing to the Social Web  Brandweek: Is Twitter the Next Second Life? 
Social Media Today: How not to use Twitter: Lastly, the online magazine Social Media Today has an excellent look at how HabitatUK (a furniture store) completely missed the mark with their Twitter campaign in the following article (click the logo to view): 
The above information available through: CreativeCommons.org  Derivative by Athivia College (2010), Original materials: |
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